Culture is created by how we act. The old adage of "do as I say, not as I do" does not work in the long run, whether you're training your kids or creating the culture in your organization.

Speaking for myself, I look for ways to inspire my team and peers to expand and grow, and if I'm not modeling what I expect of them, demonstrating integrity and empathy, it's not reasonable to think they will do differently. Behavior is so much easier to see and emulate than words.

It gets back to how culture is created, by how we act. Check out this video with some pointers on this.