A narrative is an account of patterns that generate a lasting impression. A story can be interesting, even amusing, and it doesn't carry the weight or the staying power of a narrative.

How can you tell if you've got a narrative that has "legs?" Ask someone. See if they see the same thing you do, or if they get what you are trying to convey.

Stories and narratives are how we understand one another, according to this author, and they start with questions.