Communicating the right message at the right time is key for any leader, regardless of industry. In my role as a sales leader, a conversation can sometimes get away from me or go in a different direction. In this article, we learn Tim Cook of Apple's method for getting back on track and reframing the conversation.
If you're an entrepreneur, small-business owner, or the CEO of a Fortune 500, most people don't understand your company as well as you do. You have a deep and unique knowledge of the company's vision, the market, and the customer. Controlling a conversation to clarify your company's business is a valuable skill to build.