Over the last twenty years, the relationship between employers and employees has changed dramatically. Companies and employees used to take pride in long tenured employment relationships. Companies were much less likely to let people go, and employees were more likely to stay for years, decades, or even entire careers. Recruiters were told that job seekers who changed employers every five years were too fickle to target.

How times have changed! Yet, even as we all come to grips with the changing dynamics of the new "gig economy," the war for talent is beginning to refocus on re-emphasizing long term relationships.

As companies examine their own employment brands, they must ask themselves what they have to offer. Not everyone can pay the most, and not everyone wants to play fuzzball at work. Are companies willing to re-invest in building long term relationships? Will they be able to maintain this as a priority over time, even through management turnover?