Have you ever found yourself staring at a set of numbers saying to yourself, what does this mean and why does it matter?

The importance of the data is the story it tells. Data needs to be 'heard,' understood, and used. Turning data into stories means moving beyond the numeric data to the analytics that will inform what you should do.  

In Talent Acquisition, it is important to review the data in the context of the trend - both operational and financial. The data will help answer questions like, is this a point in time based on a specific circumstance or do I have a bigger opportunity bubbling up? Ensuring you understand the story will help avoid unwelcome surprises down the road.