Attraction is about so much more than just hunting down the "purple squirrel." In the recruiting industry, so much focus is on how to find the perfect candidate. This is important and now, more than ever, we need to be marketing to the job seeker to attract them. However, even with those two components in place, you are only half-way to a successful hire. Now that you have found them, focus on how to engage them. Creating memorable candidate experiences each time they encounter your brand becomes the critical differentiating factor!