When we begin to craft our EVP, we need to ensure we are drawing attention to the great culture we have. Rather than pretending to be something more than we truly are.
If there is a gap between our presentation and our reality we may draw people, but they won’t stay. But if we do the hard work of improving our culture - people will be lining up for a chance to work with us.
Do we offer flexibility, work-life balance, and a chance to be creative and thrive? Are we known for our competitive pay, benefits, and opportunities to grow professionally? Invest in becoming a destination workplace, and crafting an EVP will be much easier.
No matter who owns the duties of developing and growing your employer brand, it’s imperative to remember that employees are doing most of this branding work for you. If your company work environment and culture aren’t healthy, your job is work on that first. If you already have a great company culture, then you’re in a good spot to amplify it.