Love that the corporate brand has been ditched and Millennials and Gen Z want upbeat professionalism that their personality comes across on career pages plus social media.
Finding a wider range of talent – we may get more applications and some will not be a good match but you may unearth your ideal employee.
The power is in using your social media accounts to showcase personality and commitment. Being creative and committed to that brand and how you leverage it is required to be competitive. Have some fun with it, but be diligent and strategic.
Use your social media accounts to showcase personality and commitment. The more positive you look, the more desirable a business you’ll be to work for.