New tech is enabling frequent, low-friction, customized digital interactions. This article effectively frames out 4 connected strategies to change the way your business interacts with its customers. These strategies help speed decision making and enable/coach behavior, and once a decision has been made, they help to quickly move the customer to execution.
The age of buy what we have is over. If you want to achieve sustainable competitive advantage in the years ahead, connected strategies need to be a fundamental part of your business. This holds true whether you’re a start-up trying to break into an existing industry or an incumbent firm trying to defend your market, and whether you deal directly with consumers or operate in a business-to-business setting.