Introducing a mobile apply process is great and really important.  However, you can’t stop with just the technology.  You need to also evaluate your process and the information you are expecting from candidates. A 20 minute process on the computer could take 45 miserable minutes on a mobile phone.  If you want to create a competitive edge, you need to streamline the application as well as enable the technology.

The best candidates for your job are the busy candidates.  In the current market the focus should be on engaging the best candidates with a friction-less process rather than "weeding out" candidates through endless questions.   

We are consulting with our clients to provide technology and process innovation to bring a mobile apply process that is 4-8 minutes on a mobile-phone and feels more like an online shopping experience and gives our client a competitive edge.  

Innovation in process and technology around the candidate experience can make sure the most competitive candidates stay engaged through onboarding.