When people ask me what the difference is between brand and employer brand, I see a huge opportunity to support and expand.
Working with the team in the UK has been a huge win for us at PeopleScout and this article and Robert’s points are something I wanted to share.
Getting HR, TA and Branding aligned to create and sustain a longterm strategy is no small effort. We are here to help and share our experiences.
An EVP (Employer Value Proposition) is merely the distillation of your offer to candidates and what you expect in return. It crystallises this into a succinct ‘deal’ which provides greater consistency internally and externally around what you offer and what makes you different as an employer.