Jobs are about people. Yes, I know there are robots, and that's relevant here too. Jobs are filled with people, those people have feelings, and more importantly, those people might be your customers some day.
It's all too easy to dehumanize the recruiting process. Automate (yes, we have some of that), standardize it (yep, that too), and take the people completely out of the loop (haven't done that yet). And to what end? It's cheaper and faster, but is it always better?
In this story, we have a real-life example of re-injecting humanity into the recruiting process. Treating the candidate with respect, optimizing their time and creating visibility into the process. After all, it's about the candidate, isn't it?
If you've ever had to search for a job, you know how exhausting--and emotionally draining--that search can be.