Great piece on the realities today of making connections, getting to interested buyers. Hitting the wall of unresponsiveness is very common. I speak from the perspective of being hard to get to. I do read or listen to the messages I get and 99% of the time I delete them. There's nothing in the content to interest me.
Once in a while, one gets through, because the approach was personal, unique, or presented me with something that I value. We recently inked a contract with one of those that had value.
The message here is relevant and actionable, whatever it is you are trying to get in front of someone.
Remember, if people are refusing to see you, it’s because you haven’t yet built up the real value of doing so. Approach the client from the perspective of ‘we can help you achieve more’ and you have developed more reasons for the client to say yes, rather than no.