Innovation is sometimes hindered by success. The fact that our methods have worked in the past does not mean we don’t need to be constantly evolving. Ask someone who worked at Circuit City, Kodak or Blockbuster about how necessary change is in order to experience ongoing success.
In our industry we need to constantly be evaluating sourcing channels, technology and organizational structure. We also need to understand what leadership styles and incentives are appealing to the current workforce. If we don’t, we will stop evolving with the industry.
There is debate over who first said, “if we always do what we’ve always done we will always get what we’ve always gotten.” But there is no debate that this is some of the best advice you will ever receive.
It’s easy to get caught up in the motions. To make matters even more complex, it may be true that the current tactic is, in fact, working. This is not to say that you shouldn’t learn from past success (and failure). However, resting on your laurels is often subterfuge — a last-ditch effort to remain relevant. Simply relying on past achievements can lead to stagnation. However, when companies embrace a culture of change, they maximize their potential.