According to Harvard analyst - Thales Teixeira - it’s NOT technology & start ups. Rather the room for disruption occurs when you don’t define/refine your expertise and in turn open yourself to someone else doing it better.

Wow - if this article isn’t a "{BOOM} - drop the mic" moment, I don’t know what is...

How often do we miss an opportunity with a client that is staring us in the face?  How often do we try to be all things to a customer and end up only partially succeeding? If you are like me, this has happened many times before.  In reading this article, I was reminded of the saying "being a jack of all trades leads to being a master of none".   In this spirit, perhaps we should take a step back and assess what we want to be what we grow up both as an employee and an organization.  If technology isn't the disruption (yet), then what services can be provide as an expertise that is unmatched to competitors.  I think first aligning on what that service is and what value it brings is the key.  From there developing and evolving this service (and not overcomplicating) so that it matures with customer business problems before they identify is the key to long meaningful customer relationship.